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Cumulus Pits Huckabee Against Clear Channel’s Limbaugh

2012-02-10T18:16:27+00:00

Cumulus Radio announces that former GOP presidential hopeful Mike Huckabee will host a conservative talk program, launching April 2. “The Mike Huckabee Show” will air from noon to 3pm, a...

LinkedIn to Introduce Advertising in Mobile Apps

2012-02-10T17:38:29+00:00

LinkedIn, the business-oriented social media platform, will monetize its mobile app with advertising, reports TechCrunch. This fast on the heels of a similar announcement by Facebook on February...

Upfront Digital: iPad Owners Devour Video | F-Commerce Lacks Trust | Twitter/Mac’n Cheese Love

2012-02-10T16:47:40+00:00

A Discovery Communications survey (focused on Discovery Channel viewers) revealed that iPad owners are particularly voracious consumers of online video, reports Ad Age. The research discovered that...

New Outdoor Ad Space: The High School Gridiron

2012-02-10T16:24:18+00:00

The National Federation of State High School Associations (NFSH) has announced it will allow advertising on high school football fields, according to a Forbes story. NFHS released its 2012 rule...

comScore’s “2012 U.S. Digital Future in Focus”: Ad Buyers, Planners Face Increased Accountability

2012-02-10T15:22:14+00:00

comScore has released its 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and...

Upfront TV: HD Ads Untapped | Fox Business Nukes Lineup | Hallmark Weighs Scripted Show

2012-02-10T14:14:09+00:00

The bleeding stops at Fox’s “American Idol,” reports Media Life. “Idol” on Wednesday averaged a 6.0 rating among adults 18-49 rating, level with week's 6.0, and taking...

Online Newspapers: Chicago Tribune Weighs Price Tag for Online

2012-02-09T17:53:58+00:00

The Chicago Tribune joins the list of city newspapers that are ending the free Internet ride. As Crain’s Chicago Business reports, the Tribune editor Gerould Kern said the paper is considering...

Nielsen Reports: How Americans Spend Media Time and Money

2012-02-09T16:59:34+00:00

Americans are spending 33+ hours per week watching video, and across numerous screens, according to the just-issued Nielsen Cross Platform Report. That is a lot of media time, but where to buy ad...

Upfront TV: Grammys Reach 195 Markets | Car Dealers Defend Ad | Roseanne’s Back | “House” Won’t

2012-02-09T15:46:29+00:00

The 54th Annual Grammy Awards (airing Sunday, Feb 12 on CBS) will have “record-breaking distribution around the world,” reports Broadcasting & Cable. The show is cleared to air in 195...

Cross Media: Motor Trend Calls YouTube Channel “Logical Next Step”

2012-02-09T14:51:54+00:00

Source Interlink Media (SIM) has announced the launch of the MotorTrend YouTube Channel, with original automotive content available to online audiences. The Motor Trend Channel is part of...

Nickelodeon’s “NICKMOM”: 50 Projects in Development Targeting Mothers for Fall 2012

2012-02-09T14:22:33+00:00

Nickelodeon has announced a new series pick-up and its development slate for NICKMOM, its prime-time, advertiser-supported television comedy block and convergent web site designed “specifically...

Research: Social Video Sharing Boosts Purchases Up To 49%

2012-02-08T17:29:05+00:00

"This research demonstrates that social video significantly increases brand attention," claims London-based Unruly Media. Unruly offers a global platform for social video advertising, has three US...

Consumer Magazines: Demographically Diverse, OK in Subscriberships, Down 10% On Newsstands

2012-02-08T16:46:30+00:00

The Audit Bureau of Circulation (ABC) has released its semiannual FAS-FAX report on U.S. consumer magazines, covering July to December 2011. The champion among subscriptions: AARP [American...

Election Year Ad Buys: Who’s Tuning In, and Where?

2012-02-08T15:54:18+00:00

Media buyers and planners hoping to take advantage of Campaign 2012, take note: cable news leads the pack among sources, with local TV in second place, but on the decline. A surprising...

Live Sports: 23 Million Tuned Into Super Bowl on Radio

2012-02-08T15:15:01+00:00

Television is the preferred medium to watch sports, and streaming media has growth and buzz, but radio holds its own among sports listeners. A total of 23.1 million listeners tuned in to hear Super...

Upfront Digital: Super Bowl Internet Dip | Google’s Groupon Answer | eReader Malaise

2012-02-08T14:38:06+00:00

Internet usage in the U.S. dipped about 20% during the Sunday night Super Bowl broadcast, reports Multichannel News. That compared with an average Sunday, and despite the "Social Super Bowl" hype....

Upfront TV: “Face Off” Again | BET’s Ambitious Plans | Oscar Spots Sold Out | News Nets Give Fs

2012-02-08T13:30:18+00:00

Syfy has renewed Face Off for a 10-episode third season, reports Multichannel News. The competition/elimination show pits special makeup artists against one another, with top Hollywood talent (e.g.,...

Facebook Ads: NYT Questions “Active Visitor” Figures

2012-02-07T17:29:29+00:00

The New York Times read between the lines of Facebook’s IPO prospectus. As chief mergers and acquisitions reporter Andrew Ross Sorkin figures like 845 million monthly active users “should...

Upfront Digital: NBC’s Straight-to-App Launch | Apple Targets App Bots | Subway Moves Digital Ad Buy

2012-02-07T16:27:48+00:00

NBC News launch its new documentary series “Hidden Planet” not on TV, but on the “Rock Center with Brian Williams” iPad app, reports Broadcasting & Cable in an exclusive....

Upfront TV: “NCIS” at 200 | Super Bowl Tops Itself | “Voice” Soars | Hispanic News, English Language

2012-02-07T15:01:25+00:00

Kudos to CBS and “NCIS,” which tonight will air its 200th episode. The Navy/legal drama debuted in 2003, with actor Mark Harmon at the helm, who was best known for his work on NBC’s...

Research: Three Formats Dominate Online Ad Spend

2012-02-07T13:35:13+00:00

While the U.S. online ad spend will approach $40 billion in 2012, just three formats will dominate that spend, forecasts eMarketer: search, banners, and video adverts. Those three formats will...

Super Bowl Mobile Traffic: Mobile Gaining First-Screen Status in Sports

2012-02-07T13:10:58+00:00

Super Bowl viewers Tweeted, checked in on mobile sports sites and furiously commiserated on Facebook; but they took a break to watch Madonna’s half-time show. Jumptap monitored traffic on its...

Upfront Digital: Highly Social Super Bowl | DooGooders on YouTube | “The Daily” Fails to Reinvent

2012-02-06T17:59:27+00:00

Metrics are in for the “Social Super Bowl”: Bluefin Labs, which analyzes social media commentary during broadcasts, clocked 11.5 million comments during last night’s game, up more...

Analysts: 2012 Ad Spends to be “Decent” In TV, Digital, Down in Magazines

2012-02-06T17:26:40+00:00

Ad Age is predicting a pretty good, if not stellar 2012 in which digital and TV spends will be up, but magazines down. Vincent Letang, who is executive VP and head of global forecasting at Magna...

Grammy Awards Partner with CBS for Three Days of Streaming Programming

2012-02-06T16:38:02+00:00

Beginning Friday, the Grammy Awards will launch “Grammy Live,” three days of live-streaming and social media, reports GigaOM. The lineup includes anchored behind-the-scenes coverage from...

Conde Nast Awards “Architectural Digest” for “Best Business Turnaround,” Ad Gains

2012-02-06T16:00:26+00:00

Condé Nast held its annual publishers meeting last week, and in its in-house awards ceremony, recognized Architectural Digest for “Best Business Turnaround.” As WWD reports, the...

Research: 70% Of Tablet Owners Want to Buy through Digital Magazine Ads

2012-02-06T15:02:13+00:00

Fully 70% of tablet computer owners want to be able to buy items by clicking on digital magazine ads, reports GfK MRI. Another 70% say they like electronic ads that are personalized to their...

Upfront TV: “Sons of Anarchy” Renewed | NBC Dooms “The Firm” | 20/20 Dominates 18-49

2012-02-06T14:29:41+00:00

Before Season 5 even airs, FX has renewed its biker drama “Sons of Anarchy” for a sixth season, reports TVByTheNumbers, and creator Kurt Sutter has been signed to a new three-year deal....

Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller

2012-02-03T16:54:59+00:00

Sports piracy brings harsh justice, and from on high. The LA Times reports that federal authorities, including Immigration and Customs Enforcement, have “blitzed” 16 websites illegally...

comScore Data: Newspaper Websites Gaining, Holding Interest

2012-02-03T15:50:35+00:00

Newspaper websites in Q4 2011 averaged more than 111 million monthly unique visitors (MUVs), up by more than 6 million compared to the same period in 2010, reports the Newspaper Association of...