Media Buyer Planner

Adspace’s New Metrics Offer DOOH Reach, Frequency

2010-03-16T04:42:32+00:00

Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency...

Google Says Mobile Ad Rates to Exceed PC-based Search

2010-03-16T04:21:19+00:00

Google engineering vp Vic Gundotra said during a webcast to analysts that search ad rates on mobile phones could surpass the rates of PC ads.Mobile ad rates have increased dramatically in recent...

CBS Sells out of March Madness on Demand Inventory, Pulls $37M

2010-03-16T04:02:14+00:00

CBS has sold out of its March Madness on Demand inventory, pulling in about $37 million in online ad sales. That’s up 20% from last year. The network sold as many ads for its live web coverage as it...

‘NY Times’ Battles ‘WSJ’ with Trade Campaign, Coffee Giveaways

2010-03-16T03:35:38+00:00

The New York Times has launched an ad campaign in the trade press pitting itself directly against the Wall Street Journal. The campaign, dubbed Numbers, comes just weeks before the Journal is...

Integrating Email, Direct Email Improves ROI

2010-03-16T01:50:45+00:00

Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to a new report from customer relationship marketing agency...

Valpak Launches More Mobile Coupon Apps

2010-03-16T01:32:29+00:00

Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and...

Multicultural Ad Spending Slips Less Steeply; Spot Radio Earns Most Dollars

2010-03-15T04:50:15+00:00

Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. Spot radio earned the most revenue among...

P&G Extends ‘Future Friendly’ Marketing Promo

2010-03-15T04:36:16+00:00

Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility via consumer education. P&G, which owns Tide, Pampers, PUR and Duracell, among...

Digital, Cable News Audiences Only Media to Grow in 2009: Pew Project

2010-03-15T04:31:36+00:00

The Pew Project for Excellence in Journalism’s new annual report shows that for the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in...

‘USA Today’ Challenges ‘NY Times’ on Starbucks Turf

2010-03-15T04:03:04+00:00

USA Today is returning to being sold in 6,500 Starbucks stores after nearly a 10-year hiatus, giving The New York Times, the only paper currently sold in most Starbucks locations, a run for its...

PBS Launches Documentary First on Facebook

2010-03-15T03:56:22+00:00

PBS is using a social network in the hopes of engaging a wider audience for a new documentary airing in April. The public broadcasting station is airing its new documentary film, Earth Days: the...

Friday Brain Candy: Jerry Seinfeld, Martin Sorrell, and Hearst’s App Ambitions

2010-03-12T04:28:37+00:00

We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read. Television Jerry Seinfeld’s The Marriage Ref started out...

Google Offers Local, Real-time Inventory Status for Few Retailers

2010-03-12T03:29:43+00:00

Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock. Here’s how it works: users type in the name of a product and...

YouTube Mobile Gets Monetized with Banner Ads

2010-03-12T03:21:58+00:00

Google is testing banner ads on YouTube’s mobile website in the U.S. and Japan. “This is our first step in testing mobile advertising for YouTube - it will give you a new way to interact with content...

Almost Half of Marketers Use SocNets

2010-03-12T02:36:12+00:00

Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica (via MarketingCharts), and nearly all...

Radio, TV Digital Local Ad Revenue to Seriously Outpace Overall Ad Spend

2010-03-11T04:18:39+00:00

Digital TV and radio local ad revenue will significantly outpace overall local ad revenue growth in those media, according to a new report from BIA/Kelsey. Mobile and web platform digital revenue...

‘BusinessWeek’ Axes 25 Staffers

2010-03-11T03:47:51+00:00

About 25 editorial staffers of Bloomberg BusinessWeek are being axed today. The move follows a 22.4% drop in ad pages this year through its March 1 issue, according to the Mediaweek Monitor. As the...

Pumptop TV’s Lotto Live Updates State Lottery Amounts

2010-03-11T03:10:06+00:00

Outcast Media and PumpTop TV have unveiled a new product for state lottery advertisers, Lotto Live, which lets state lotteries reach consumers with real-time jackpot information as they fuel their...

CBS’s ‘Boss Button’ Promotes Facebook Page

2010-03-11T02:27:22+00:00

It’s March Madness, which means it’s time to activate the so-called Boss Button again. While this probably started out as a joke, the Boss Button has gotten a lot of actual use and at least one...

Target Unveils Scannable Mobile Coupon Campaign

2010-03-11T01:42:49+00:00

Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by...

Letterman Edges Past Leno, then Falls Back

2010-03-10T21:30:34+00:00

David Letterman trumped Jay Leno in late night on Monday in the 18-49 demo, with a 1.3 compared to a 1.1, according to Nielsen. It was the first time since Leno’s return to late night a week earlier...

‘Mad Men’ Inspires Four High-End Barbie Dolls

2010-03-10T04:59:18+00:00

Mattel is licensing the rights to bring out four Barbie- and Ken-style dolls based on characters from the popular Mad Men series on AMC. The dolls, based on characters Joan Holloway, Roger Sterling,...

Moonves Predicts Double-digit Increases at Upfronts

2010-03-10T04:49:04+00:00

CBS chief Les Moonves told investors at the Credit Suisse conference in Florida yesterday that he has “never seen the scatter market as strong as it is right now.” Scatter prices are up 30% over last...

Carat Adds Additional $250MM in Pfizer Billings

2010-03-10T04:37:34+00:00

Pfizer has consolidated all media buying for its Wyeth DTC brands under Carat, sending an additional $250 million in billings to the Aegis-owned shop. Carat was Pfizer’s media buyer and planner of...

Captivate DOOH Network Claims 31MM Impressions a Month

2010-03-10T03:20:16+00:00

Captivate Network is claiming an audience of over four million employed, high-income consumers who watch the company’s elevator screens and use the content to make purchasing decisions. The company’s...

Facebook, Google Lead Third-party Logins

2010-03-10T02:48:19+00:00

During the second half of 2009, internet users signing into websites using third-party log-ins preferred Facebook and Google by wide margins, according to user management platform provider...

‘Repo Men’ Promo Uses Barcode Tech

2010-03-10T01:33:00+00:00

Repo Men, which opens March 19, is using barcode technology in its promotion. Plot and Promotion Meet The movie is set in a future where people can buy artificial organs called “Artiforgs” from a...

Oscars Show Draws Big Numbers, Few New Ads

2010-03-09T04:58:42+00:00

The Academy Awards program on Sunday was the most-watched in five years, drawing 41.3 million total viewers, according to Nielsen. But advertisers, for the most part, failed to roll out the red...

‘New York Times’ Unbundles for Digital Editions

2010-03-09T04:43:16+00:00

As newspaper publishers attempt to understand how their products fit into the new digital world, they are experimenting with different ways of offering content via handheld devices like mobile phones...

CBS Radio Strips Various Sports Talkers across Four HD Channels

2010-03-09T04:30:34+00:00

CBS Radio is the first broadcaster to take advantage of four HD channels to offer listeners in the Washington, DC, area a variety of sports listening options. CBS Radio is calling the four HD...