If multiple authors write for your blog, you can now easily post the articles written by each author to different destinations. For instance, articles written by each individual author to be automatically posted to their respective twitter accounts.

To filter by author:

1. Log In to your dlvr.it account.

2. Edit your Feed – details

3. Filters Tab
Select “Author” and enter your filtering terms.

4. Save.

Note: To take advantage of this new feature your feed will need to be enabled with author / dc:creator tags.

Bob is an industry veteran with a broad digital and sales experience. He was most recently a founder of Travel Ad Network, one of Inc. Magazine’s “Inc. 500” Fastest-growing companies in America in 2009.  In this newly created position,  Bob will be responsible for guiding revenue strategies and will play a key role in developing breakthrough digital experiences that engage consumers and drive growth for Dlvr.it’s Fortune 1000 clients.

Prior to Travel Ad Network, Sacco served as Director of Sales at the San Francisco Chronicle’s SFGate.com (acquired by Hearst Corp. in 2000). Earlier, as the head of sales, he helped lead CyberGold.com, Inc.  NASDAQ IPO (now a part of United Airlines). CyberGold created the first micropayment economy.

Bob brings seasoned leadership to the company and a deep understanding of our users’ needs and the creative energy to help us grow.

Welcome Bob!

The Dlvr.it Team
The Dlvr.it team is led by an experienced management team that includes a recipient of the prestigious INC. Magazine’s 2009 “FORTUNE 500” Fastest-growing companies in America award. The company is poised for rapid growth. This is a ground-floor opportunity for the right Sr. Salesperson whom desires to join a 1st-tier selling opportunity.

The Dlvr.it Product
You’ll be leveraging your key brand and agency contacts selling Dlvr.it’s in-demand, cutting-edge technology to distribute content and utilize social media data for advertising.

We seek a sales professional that can think strategically and develop sales solutions for new partners.

Responsibilities

• Generate a high volume of sales related activity including cold calls, presentations, proposals and meetings.
• Must consistently meet or exceed revenue quota assignment.
• Aggressively prospect and generate new relationships with top agency partners and direct advertisers.
• Proactively manage advertiser relationships from initial contact, through negotiation, campaign completion and renewals.
• Responsible for up-sell opportunities, recruiting new business and drive existing revenue.

In addition to a fast-paced, fun atmosphere and exposure to cutting edge new media solutions and technology, Dlvr.it offers a competitive base salary, aggressive commission and a robust employee benefit plan.

Skills

• 4 year university degree.
• 3+ years’ experience in selling digital online emerging media and technology.
• Existing rolodex of agency and advertiser relationships.
• Must have a strong work ethic and be a self-starter, detail oriented, and a team player.
• Requires ability to prospect and cold call to build pipeline of new business.
• Excellent presentation, phone and written communication skills.
•  Must be comfortable leading meetings and addressing groups.
•  Strong organizational, analytical, and time management skills.
• Experience with Excel, PowerPoint, Word and Outlook, SalesForce, DART and Atlas.
• A well-developed sense-of-humor
• Ability to thrive in a startup environment is critical.

About Dlvr.it
We are a fast-paced, dynamic group and our business is expanding rapidly. Our team members develop their careers in a challenging and rewarding environment. We have offices in the San Francisco Bay Area, Portland, OR, and Tokyo.

To Apply
Please send your resume to jobs AT dlvr.it with your target base salary/commission requirements. Please include in the subject line “Social Media Strategic Sales Executive.” U.S. work authorization required.

We will spend very little time discussing the need for original material, as it is assumed that if you are reading this you are a serious blogger with useful articles. Instead, the bulk of this reference focuses on tips for getting the most eyes on your content as possible.

1. Get Featured

Knowing how to get an article featured on a top blog is an important skill that allows small blogs to gain credibility and tap into new audiences to promote their content. Above all else, when approaching big players in the blogging world, you must make sure your content is relevant and useful. Recycled, unoriginal ideas will almost always be shot down, and once you get rejected by a particular blogger for poor content it can be hard to earn your reputation with them back. For a more detailed guidelines and ideas for approaching large blogs, the blogging experts at HowToMakeMyBlog have outlined a series of strategies for getting content featured in prominent online publications.

2. Circulate On Social News Sites
If you aim to get your content in front of as many eyes as possible, it is imperative that you begin circulating on social news websites. Popular sites such as Digg.com and Reddit.com have millions of dedicated readers hungry for new content. These readers have the power to determine whether or not a story gets shown to the majority, or buried down so far that no one will ever see it. This is the difference between traditional news sites and social ones: the community, not an editor, decides what is worthy of making the front page.

A story’s position on a social news site is accomplished through a simple voting system. If a reader likes your story and finds that it was worth reading, he or she might give it a positive vote. Conversely, if he or she did not enjoy it, or found factual problems with the content, it may receive a negative vote. When posting to a social news site, it is important to make sure that your content is original and not spammy. As SEO strategy blog SEOContentGirl reminds us, readers on these sites have no patience for blatant product promotions or plagiarized stories and will quickly squash your post before it gets anywhere near the front page.

It also does not hurt to consult powerful users within the communities, to see if they may have interest in promoting your content to the social sites. If they are willing, you may benefit from the following that these ‘power users’ have generated, and subsequently the approval (diggs, upvotes) of their followers.

3. Share Your Content On Social Networks
The use of social networks is considered standard. Networks like Twitter and Facebook provide you with access to millions of connected users, many of whom are looking for the sort of content you offer. The first step is to register for accounts with the popular networks and invite all readers of your blog to follow or friend your new profiles. Every time you write a new piece of content, use these channels to post a link to it along with a few descriptive sentences.

This sort of promotion helps you make the most of your content in two important ways. First of all, social networks help you build loyal, repeat readers by ensuring that they are alerted of your new posts instead having to remember to check out your blog on their own. The second major perk of social promotion is that it has the potential to grow your reader base. Some of your more avid readers will likely re-post your articles or comment on them, which encourages their friends to check out the content and possibly subscribe to your profile as well.

4. Encourage Re-Posting
A blog’s own promotional efforts can only take its content so far until they have done all that is in their power to do. This is when it pays to encourage re-posting so that your readers can circulate your publications even further. In order to make your content “share-friendly,” make sure that each of your articles contains the following elements:

• Eye-catching headlines.
• A short and enticing first paragraph for SEO and Facebook previews.
• Twitter and Facebook re-post buttons.

These are the staples of share-friendly content. SocialMediaToday reports that “an average site visitor will spend 30 seconds checking out your article to decide if it’s worth their time to continue.” This is why the first two bullets cannot be stressed enough, as they will keep your reader locked in to the end.

Re-post buttons make it easy for a reader to recommend your article to his friends on the social networks. As readers seed your content around the social networks, it will attract new readers to your blog who might also re-post your articles to their networks. The desired effect is a snowball– more people sharing your content for you.

5. Feature Guest Posts
If you want to create a storm of interest around your blog, consider featuring a guest writer for a day. Blogging authority ProBlogger notes that building content is only 20% of your job, the rest is all promotion and strategic partnerships. Begin contacting popular bloggers in fields related to your own and offer to exchange guest posts. Don’t be afraid to pay for content, or exchange favors. At the end of the day, others will be more willing to help you if there is an incentive to do so. Also, because content is social by nature; you don’t want to be known online as selfish.

Guest posting can be immensely helpful to both parties. The blog publishing the post gets a new piece of content and promotion on the writer’s blog, both of which have the potential to reign in new readers. Ideally, the guest writer will have his/her own following as well, who would be keen to see what new content is being produced. In short, invite writers that already have audiences.  On the other hand, the contributing author gets exposure to an entirely new group of readers who might now visit his or her blog and become new subscribers. Once the content is published, feature the steps mentioned earlier.

Perhaps your Twitter followers loved your most recent piece of brilliant writing. But your Facebook friends saw the headline and just shrugged. Or vice versa. How do you know where your content is making the biggest impact?

dlvr.it now makes it easy to see what content is resonating with your various social networks. Each item we post is traceable back to the network it was posted to. And we can tell you how each audience engaged with a particular post.

To take advantage of this feature, you’ll need to be using dlvr.it to shorten your links. This includes the growing number of brand savvy social publishers using dlvr.it’s free custom domain shortening service.

To see how a piece of content is resonating across social networks, log into your dlvr.it account and click on the Stats Tab and drill down into detailed stats for your individual item.

In the example below. There are 78 total clicks on the item: 40 of those coming from a Twitter account, 3 coming from a Facebook account, and the remainder from a number of other social networks. This is a striking example of the different impact a piece of content can have with different audiences.

View All Clicks on Your Item:

View Clicks from Twitter Account:

View Clicks from Facebook Account:

Summary
Not all content is created equal.
Not all audiences are created equal.

dlvr.it strives to transform these publishing insights into tools and data that you can use to improve your social publishing. Over the coming days and weeks dlvr.it will be making some exciting updates to our content stats and analytics.

These changes are designed to make our content stats even more meaningful and useful to you. As these changes roll out you’ll notice enhancements to our stats design – and you may notice some new trends and patterns in your stats. We’re very excited for these changes and look forward to delivering you new tools to better measure your social publishing success!

There’s no need to abandon search, display, and email just yet. Here’s how social media can complement traditional digital tactics and boost ROI in a few short months.

Social media is now the norm. Everywhere we turn, a high-ranking businessperson, blog, or magazine is pressuring us to replace traditional, “outdated” marketing methods with cutting-edge social media techniques. And without question, there is a lot to be said for social media’s brief yet transformative history. But if you’re like most marketers, you likely use some combination of search, display, and email marketing. These mediums have fueled your business with sales and leads for years. Is it not a bit hasty to suggest that we all ditch these proven mechanisms in favor of Facebook pages and Twitter feeds?

There’s no need to throw the baby out with the bathwater. Your paid media and earned media can work together to boost ROI when you leverage the connection between the two. Following is a realistic, three-month action plan that outlines how “traditional” online media can be combined with social media.

Month 1: Mine your social networks to uncover your next ad campaign

While many consumers are quick to criticize traditional online techniques, these criticisms tend to be misplaced. The problem of course is not that search, display, or email are bad ways to reach your audience. Instead, problems occur when the content of these messages is bland or un-targeted.

Too many advertisements reflect what someone assumed customers wanted to see rather than what they really wanted to see. It is here that social media can breathe new life into the traditional online marketing mediums. If you already have an actively maintained Facebook page or Twitter feed, it’s time to mine them for valuable nuggets of customer input. One way to think about social media is a live focus group that produces true feelings about your brand. Your own Twitter account is a treasure trove of valuable data that can be turned into a successful ad campaign.

Twitter’s Treasure Trove of Data
• How your customers and prospects voted on polls
• Frequently asked questions (other than those you’ve answered elsewhere)
• Recurring complaints or grievances
• Extremely positive or negative things said about your products or brand
• Experiences (good or bad) customers have had with competitors
• Content prospects shared, retweeted, Liked, clicked, listened to, watched or commented on

The goal at this stage is taking you out of the echo chamber of your own marketing department. Whatever theories you have about your customers will likely differ from what social media says those customers truly think and feel about you. Pay special attention to what content was retweeted, clicked, Liked and shared the most. We’ll be using this data in Month two.

Month 1 summary:
Your marketing budget is limited. Therefore, your ads must express the most powerful, attention-getting statement of value you can possibly produce. What better place to find out what this is than the candid remarks of your own customers?

Month 2: Craft a content marketing strategy

Content is the catalyst for building a relationship with prospects in a social media world. Content transcends websites, social networks and formats. Direct marketing instructor [http://www.perrymarshall.com] Perry Marshall captured the benefit of well-executed content marketing when he said:

“Nobody who ever bought a drill wanted a drill. They wanted a hole. Therefore, you should sell with information about holes.”

Just as nobody who bought a drill wanted a drill, it’s likely that nobody who buys your product wanted your product. What they actually wanted was whatever tangible benefit(s) your product gives them. The way to sell more products, therefore, is to lead with information that empathizes and connects with the underlying reasons people want what you sell. Pure advertising (whether banners or search marketing) can rarely do this as well as a blog post, article or tutorial can. Most prospects are, by nature, far more skeptical of messages that contain overt sales pitches.

An article, on the other hand, bypasses this resistance by putting information first and selling second. By the time your content is read, the prospect will already have seen that you understand their problems because you applied what you learned from your current customers by studying their social media interactions. As a direct result, prospects are more likely to see your product as a genuine fit for them than they would have been if you immediately asked for their order. Marshall, for example, sells a marketing course with the help of an empathetic article called [http://www.perrymarshall.com/marketing/m19/] “People Are Cynical.”

Remember to include a call-to-action on your content landing page too, whether that is a newsletter subscription, webinar or whitepaper sign-up, or even a product offer. You might be surprised by the conversion rate.

How to turn content into new customers
Step 1. Understand what content your current customers respond to .
Step 2. Create a dynamically updating content widget of the good stuff.
Step 3. Do a media buy. Distribute your widget on one of the various widget networks or exchanges.
Step 4. Implement a remarketing pixel on your content landing pages. Preferably, create multiple segments across your content for more precise targeting (we’ll use this in month three).

How to monitor response:
• Be certain your blog (or content landing page) includes your analytics tool.
• Determine which metrics to track and focus on (suggestions: pages per visit, newsletter or RSS subscribers, comments, time on site) Advice: keep it simple.
• Establish a schedule for periodically reviewing response data

Month 2 summary:
Month two is focused on building a relationship with prospects. What works with your current customers can be used to attract new ones. Use your current audience’s social media click and engagement behavior to help craft a content marketing campaign to attract new prospects.

Month 3: Remarket to prospects with display ads

Finally, head back to the drawing board and remarket to these same prospects and customers using your new, social media-enhanced understanding of what they think, feel, and desire.

Once a prospect has engaged with your brand — whether by reading your blog, subscribing to your newsletter or following you on Twitter — ask for the sale. Present them with display ads by remarketing to them. Because a prospect has been engaging with your content, they are familiar with your brand, and you will see a higher lift.

When drafting up your next search ad creative or email, you want to correct the difference between what your old ads say and what current customers actually believe. Use the data you learned from month one to create new search or display ads. At this point in the process, you should know what makes potential clients click.

Use your scheduled response review times to meaningfully reflect on how your current ads could be improved. Naturally, you’ll want to give each ad enough time to accumulate meaningful response (do not assume that a new ad is a failure based on one day). That said, your goal is to repeatedly hit the market with new and relevant content in order to remarket to your hot prospects and proven buyers. Fortunately, because you segmented them by their language, actions, and buying patterns, you can craft unique ads targeted to each group instead of showing one generic ad to everyone.

Putting it all together
While this is an ongoing process, a sharp marketer or consultant could ideally put this approach into action within three months. Conceptually, it resembles an inverted pyramid model more than the traditional sales funnel most of us are accustomed to. Instead of rushing to move people through the sales process, you gather social responses first and use them to shape the funnel through which prospects will ultimately pass.

Truly harmonizing your traditional and social content efforts is an iterative process. You need to systematically monitor response, interact with prospects and segment them based on what you discover.

Summary:

Month 1: Use your existing customer interaction data on your social networks to create more effective search/display campaigns.
Month 2: Repurpose the content your customers like to attract new prospects.
Month 3: Leverage remarketing tools and the ad exchanges to turn social media visitors/prospects into customers using display ads.

Establish a Digital Center – Branded Blog

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The key to building a vast social graph for your brand is to consistently generate useful or entertaining content that people will want to read and spread around. This is best accomplished by establishing a blog that puts such content into circulation around the social networks and establishes your digital center. Rather than going for the low hanging fruit and engaging in gratuitous self-promotion, your blog should strive to publish original and helpful content that readers will seek out and enjoy looking through.

As you begin to build a base of loyal readers, you should start noticing a snowballing effect in your traffic such that growth picks up speed with each group of new readers on your blog. This is likely because the biggest fans of your blog are independently seeding your links around their Facebook and Twitter accounts. As more and more readers do this, they will attract new readers who themselves may attract new readers, and so on. This type of reader promotion should remain an integral part of your strategy as it has the potential to reach further than your promotional efforts could ever hope.

The Importance Of Links

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There are two distinct types of links that are crucial to the proliferation of your blog: inbound and outbound links. Inbound links, also known as “back links,” occur when another blogger posts a link to your content somewhere on his or her blog. Attracting a high number of quality inbound links ensures that your blog ranks high in search engine results. Blogging resource Blogthority.com reports that the Google engine actually ranks inbound links by their relevance and authority. This means that a single link from a credible source (such as a top technology blog) can boost your page higher in the results than could several links from un-established sources.

Outbound links are established when you link to other blogs and websites in your published content. This strategy is often employed to attract inbound links from the sites you source on your blog. Often, the blog you link to will take notice of your outbound link, and if they find your content to be relevant and non-spammy, they might return the favor by linking back to you.

Building Content That Is “Share Friendly.”

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As we mentioned earlier, encouraging reader promotion is an essential part of building your social graph. Ensuring that your blog publishes high quality, useful content is a great first step, however for total optimization you must ensure that your content is “share friendly.” Twitter and Facebook repost buttons can be easily added to your articles, and having them present in every piece makes it simple for readers who enjoy your articles to repost them to their social accounts. Look at ShareThis for an easy-to-add sharing tool for your blog. As your content circulates throughout the social web, it begins to create buzz, drive new readers, and encourage further reposting. These buttons also record the number of times your content has been reposted, allowing you to gauge what sort of content generates the most sharing, and optimize future efforts to that end.

Another key ingredient in share friendly content is ensuring that it is formatted appropriately for reposting on Facebook. When your readers paste a link to your article on their Facebook account, a small excerpt from your piece will show alongside the title of the article. By performing test runs on an account before publishing, you can optimize this short preview to be so enticing that the people who see it will feel compelled to click the link and read the rest of the content on your blog. (Dlvr.it can help with this cross posting and proper formating).

Harness the Power of Social News

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Social news websites (such as Digg and Reddit) give blogs the power to show their content to a vast audience of readers free of charge. However there is a catch: there is no editor to impress. Instead, readers have the power to make your article popular or hide it from ever being seen. Social news is so-called because each story starts out with an equal chance of making the front page, and as readers prune trough the new submissions they have the option to bump your story up if they find that it offers useful, original, and entertaining content. Conversely, if you post junk to a social news site it will be voted down by the site’s community. The more positive votes your story receives, the closer it comes to the front page and the more new readers see it. This is an effective strategy for driving new, enthusiastic traffic to your blog and to get your content reposted.

Promotion Through Your Own Social Channels

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Now that you have optimized your content to spread like wildfire through the accounts of your most dedicated readers, time has come to do your own social promotion and expand your graph further. Establish a presence on Twitter and Facebook and encourage readers of your blog to friend and follow you on these mediums. You can use these services to post links to your new articles and promote the content of your blog.

This kind of promotion does two things. First, it establishes a lasting link between the reader and your brand. Rather than having to remember to check out your blog for updates, news of new content will be broadcast to them every time you announce it. Secondly, the fact that this person has shown interest in your profile will spread to the newsfeeds of their friends who may curiously check out your account to see what their friend is reading. Some of these people will decide they would like to receive updates from you as well and will add your page, thus building you a host of new readers.

Make Use Of Google’s Social Graphing API

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In recognition of the importance of the social web, Google has released a Social Graphing API that can be of great utility to brands. The API allows developers to create unique applications that analyze the dynamics of the links between people on different social networks. Google claims that the API “makes information about public connections between people easily available and useful.”

In a video provided by Google to explain the potential uses of the API, the narrator describes a feature that could be extremely helpful to those working to expand their social graph. Because of its ability to analyze public links and look for connections between networks, the API allows developers to find people they know on one network elsewhere in the social web.

Imagine that you have amassed two thousand fans on Facebook. Chances are, a good number of these people have Twitter accounts, but unless you intent to hunt through every individual profile looking for links, you could never hope find them all yourself. Using the Google Social Graphing API, you could create an application that scans the profiles of your Facebook fans and identifies what are called “me links” (links a person makes to other accounts they own) to Twitter. Such information can be utilized to build a strong following on Twitter, expose more people to your content, and increase the chances that your blog will continue to be circulated.

Over the course of the last several years, social networking applications took the Internet by storm, and with them came a veritable shift in the way people spend their time on the web. With tens of millions of people connected to portals such as Facebook and Twitter each day, the top marketers began to sense an opportunity to intelligently utilize this endless web of contacts to change the entire sales game. By harnessing the many opportunities for fast, direct communication with potential customers, the new marketing mindset is focused on addressing customer demands, providing free products to gain loyalty, and re-branding companies as approachable, accountable, and consumer friendly businesses rather than cold, faceless entities that exist solely to take your money.

Relationship Building and The Great Advertising Awakening

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As we alluded to earlier, the old marketing approach was all about the “shotgun at the wall” strategy in which companies blasted out the same prefabricated message to everyone and hoped it would snag some customers. This strategy is slowly changing however, and the best and brightest minds in marketing are focused on establishing trust and relationships with potential buyers. I recently wrote an article for VentureBeat outlining the new sales funnel. It starts with establishing a relationship (tell before you sell). I propose you do that with ‘content.’  The basic idea is that if marketers can demonstrate their value to a customer by offering them quality free content and services, they can establish a trusting bond between the customer and the company out of which loyal buying is spawned.

In hindsight, this approach seems obvious. Indeed, customers do respond better to advertising messages from companies they volunteer to hear from, and why shouldn’t they? If you use free financial software website and find that it does, in fact, make your life easier, it follows that you are more likely to eventually buy an upgraded version or a newsletter subscription from the same company you already trust. Furthermore, when such purchases are presented to you, you are naturally more inclined to pay attention and consider the offer than if it flew by you at 40 MPH plastered to the side of a city bus on your morning commute.

Auto Responders

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Auto responders are programs that can be used in a variety of ways to send subscription based content and offers over email. These tools frequently work in conjunction with blogs to begin building a true relationship with readers. It typically works such that a blog is established around a certain topic, for example, real estate investing. Readers looking for free information on real estate investing then find the blog and enjoy the free content it publishes. These readers then have the option to subscribe to an email course that promises a new, helpful investment strategy every week. After several weeks of great content and tips being sent to the readers, they are hooked. These people have a weekly relationship with the company who runs the blog and are likely to consider paid services it offers since it has already proven its value to them. The auto responders can be triggered by certain actions the reader takes or they can be scheduled to trickle out over time.

Consumer Monitoring On Twitter

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Twitter is being used by companies to track what customers are saying about their brand and service. This allows the company to determine its strengths and quickly identify areas of weakness. Businessweek tells the story of a man who spotted celebrity William Schatner on a JetBlue airline and posted the story to his Twitter account. Within seconds, JetBlue was following his account, ostensibly to see if the post made any mention of the service he received. The article goes on to report that JetBlue is only one of many companies who regularly check for mentions of their brand on Twitter, and cites Comcast, Dell, General Motors, H&R Block, Kodak, and Whole Foods Market among them.

Facebook and the Value of Customer Interaction

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Facebook allows businesses to interact with their customers in a way never before possible. Through the use of comments, customers can tell the business exactly what they love and/or hate about their product, giving the business a chance to address these concerns and build a trusting relationship with buyers. Businesses can also broadcast various news via status updates that all “fans” of the company will see in their news feed. This allows the company to gauge customer opinion about new product ideas, announce sales events, and even just offer a friendly message to their loyal followers.

Facebook allows companies to open up a bit to their customers and share personal stories and insights that have traditionally remained within office walls. Through the use of Facebook’s “Notes” application, or by posting links to an outside blog, company executives can write about their plans for the future, address public concerns, or tell interesting stories about where various products and departments in the company originated. Sharing this kind of information with customers gives a company a personal side and helps to firm up the relationship between the business and consumer. ResourceNation provides a list of companies who are known for using sites like Facebook to blog and interact with customers, among them are such brands as Coca-Cola, AT&T and Absolute Vodka.

Facebook and the Power Of Local Events

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Local businesses have also been driving customers through their doors by using Facebook’s “Events” service. This application allows the business to post the details of an event they are planning to host, and interact with those who plan on attending. As an example, if nightclub plans to host a live DJ party on a particular night, they can create an event invitation detailing the live acts, food and drink specials, admission price and time of the event and send it to all of their “fans” on Facebook. As people respond that their are either attending or not, the nightclub can begin to predict how many people they can expect that night and plan accordingly. Additionally, fans can write comments on the event’s page telling the club what they hope to see and what they are excited or disappointed about, giving the business a chance to address these concerns and please their best customers.

This feature also allows the message of the event to travel further than the business could have ever hoped to accomplish on its own. When a fan responds that they are “attending” the event, that story shows up in the news feeds of all that person’s friends. Some of those friends might investigate where their buddy plans to be Friday night and decide they would like to attend as well. In turn, that person’s friends are now updated and the cycle continues, creating a snowball effect in which hundreds of new people might choose to patronize our theoretical nightclub’s party.

A report by Borrell Associates Inc. claims that corporate spending on social network marketing (such as Facebook and Twitter) is already around $4.5 billion, and is expected to rise to around $38 billion by 2015. “Given their unique ability to move messages among connected users, social networks have been irresistible to marketers looking for ways to deliver advertising and promotional messages,” the report explains. “The results to date have been breathtaking.”

We’ve heard countless users ask us how they can leverage the power of dlvr.it to help them choose and distribute the right content to their social media networks. dlvr.it offers powerful content filtering tools, but if the content you’d like to share is not under your control, choosing 3rd party content based on keywords alone may be risky. Unless you understand the context of the content, you’ll want to have a check point before you share it.

To insert this check point into your curation process, you can leverage the power of Google Reader’s Shared Items along with dlvr.it. This will let you post interesting content to all your social networks with a single click in Google Reader. And you’ll enjoy all of dlvr.it’s measurement and analytics.

It’s easy to set up.

1. First make sure your Google Reader sharing settings allow for public viewing by clicking on Shared Items, then ‘sharing settings’…

2. …and set it to Public.

3. Then grab the feed URL by clicking on ‘show details’.

4. Add this feed URL as a source in any of your routes in your dlvr.it account. And you are ready to share!

So, next time you’re in Google Reader and want to distribute the article to your social network, simply hit the Share link at the bottom of the feed item. That’s it – dlvr.it takes care of all the heavy lifting and you can continue reading.

But I’m sure you don’t live and breathe inside Google reader do you? You can use a little shortcut and set up your browser with a Google Reader “Share” button. It’s as easy as dragging the “Note in Reader” button into your browser from your Google Reader Shared Items area. Now wherever you are online, you can simply hit the share button, edit the text box or make comments. Hit the Post Item button and dlvr.it takes care of the rest and you continue reading.

In our next post in this curation series, we’ll take a look at leveraging dlvr.it with delicious.com. How do you curate content for sharing within your social media networks?